Leupold Debuts the VX-Freedom

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Relentless Reliability: The Leupold VX-Freedom

Innovation is in the very core of the American spirit – we aspire to be independent, to build our own solutions, to constantly improve. It was that core trait that drove Marcus Leupold – son of Fred, the legendary co-founder of Leupold & Stevens, Inc. – to throw aside a riflescope that failed him and build something better. More than 70 years later, that spirit still thrives at Leupold, and it’s embodied tenfold in the new VX-Freedom line of riflescopes.

You want relentless reliability? The VX-Freedom delivers it. You want elite optical performance at a price you can’t ignore? Consider that box checked. You want to unleash your rimfire rifle, dominate from any tree stand, or tag out across an open draw? The VX-Freedom’s got you covered.

The entire VX-Freedom line is designed, machined, and assembled right here in the U.S.A. with one purpose in mind – to give you the freedom to put a Leupold on any long gun you own, knowing it will perform for a lifetime.

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Elite Optical Performance
Only a company with Leupold’s history and engineering expertise can deliver an American-made optic that boasts performance and affordability like the VX-Freedom. You’re looking at best-in-class optics – crisp, clear images with unmatched edge-to-edge clarity. It’s complete with military-spec lens coatings that provide abrasion resistance, protecting the riflescope in the most challenging terrain. As Tim Lesser, vice president of product development for Leupold & Stevens, Inc., explained, the new line has been built from the ground up to deliver on the promise of the Leupold brand.

“The VX-Freedom is built to deliver the versatility and performance hunters and shooters have come to expect from our brand,” Lesser said. “Whether you’re looking for your first scope or your fortieth, there will be a VX-Freedom that’s purpose-built to suit your needs.”

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Rugged Reliability
Every scope line that comes out of the Leupold factory is “punisher tested and verified” – a relentless process of pounding the optic in a way that replicates a lifetime of abuse. On top of that, it’s engineered to disperse energy during every shot, which adds to its rugged nature. Finally, the VX-Freedom’s new, ergonomically advanced power selector ring is low-profile but provides exceptional grip, making it easy to use even in the cold, wet, or while wearing gloves.

Let There Be Light
It’s no secret that the first and last 20 minutes of any big game hunt are often the most crucial – it’s when the animals are most likely to be up and moving and when you’re most likely to get a shot. Thing is, that’s also when there’s not much light to work with, and you can’t hit what you and your optic can’t see. That’s why the VX-Freedom line incorporates Leupold’s Twilight Light Management System, a proprietary lens coating system that increases the amount of usable light that reaches your eye.

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Translation: Your optic will still be able see Bullwinkle during those last five minutes of legal light, even if your naked eye can’t. That means you’re more likely to be calling buddies to help you pack out a kill under the stars.

Unparalleled Versatility
At launch, the VX-Freedom will be available in some of the industry’s most popular magnification ranges: 1.5-4×20, 2-7×33, 3-9×40, 3-9×50, and 4-12×40 – all featuring second focal plane reticles and 1-inch maintubes. They’re great for muzzleloaders, rimfire rifles, and centerfire rifles. But Leupold didn’t stop with just improving the riflescope design, they also decided to offer three brand-new reticles with the VX-Freedom. Alongside the standard Duplex and Pig-Plex offerings, the Freedom is available with a Tri-MOA, Rimfire MOA, or UltimateSlam reticle.

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The Tri-MOA reticle is designed to fill tags – hash marks in 1-MOA increments give you precise reference points for quick, accurate shots, and the upper portion is clear, making it easy to keep an eye on the game animal in your sights. The Rimfire MOA reticle stretches your favorite plinking rifle’s legs out to 200 yards and beyond. The vertical hash marks are set for rimfire rifle ballistics at 1-MOA increments. The UltimateSlam, meanwhile, offers hold points from 50 to 300 yards for muzzleloaders and shotguns.

Built to Last
The VX-Freedom series is everything you’ve come to expect from a Leupold optic. It’s tested to the very same ruggedness standards as the company’s top-tier riflescopes. It’s also backed by the Leupold Full Lifetime Guarantee – you’ll be able to put it through its paces and not have to worry about it holding up.

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“We’re relentless because we know our consumers are relentless,” Lesser said. “At the end of the day, you don’t quit, and you don’t back down. Our products won’t, either.”

Click Here to check out the new Leupold VX-Freedom at Midsouth Shooters Supply!

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