Category Archives: Satire

The Bullet-Cam, a Whole New Perspective in Shooting


Just watch the video below. Turn on the sound, and gape in amazement at what technology has brought forth.

Now, how do you feel about this advancement? What questions do you have for Hornady or Vortex? How will the VIP Warranty work for an optic which is strapped to the end of a tiny missile?

Comments on their respective social media platforms field many of these mind boggling questions. Apparently, the warranty expires once the bullet leaves the barrel. The camera is suspended in a gel similar to that of the human eye. The camera is powered by positive thinking, just like Tony Robbins. Most importantly, you can live stream to Facebook, because Facebook would LOVE this…Right?

This is truly one of my favorite days every year. I’m a self proclaimed gullible goof, so this one got me right in the gut. I literally turned to one of our purchasers and exclaimed, “Why are these not on the website yet???” Needless to say, I’ve earned a new nickname around the office…

Thanks Hornady, and Vortex for playing along. I’m off to track down the Boggy Creek Monster on the back of a unicorn.

What’s NOT New at 2017 SHOT Show!


Shot Show LogoThis year’s NSSF SHOT Show was gargantuan. This is nothing new.  We’re talking about some major real estate being taken up at the Sands Expo Center. Thousands of square feet filled to the brim with booths, climbing 4 levels, not to mention the side rooms full of more booths. Each booth consists of an array of delights spanning everything from our favorite past-time (reloading,) to the uber hip suppressor, to AR builds, coolers, jerky, pistols, rifles, safes, ammo, anything “tacticool”, optics, knives, and more goodies than a guy can see in 3 days.

Again, this is nothing new…

Droves of People at SHOT ShowThere were a ton of people in attendance (second most attended SHOT Show ever) with people from over 100 countries mingling in an environment of mutual respect, passion for the industry, and common interest. Everyone in attendance may or may not have walked as far as we did. According to our fancy watches what tell us to move (or else!) we walked an average of 11 miles per day just at the show. Not new.

Some of the booths at this thing are multiple stories high. Not the Show itself, but the actual booths within the show. Not anything new, yet still mind boggling!

The Booths at SHOT Show

The overall message at the show was one of guarded optimism. This, somehow, wasn’t new either. At the State of the Industry Dinner we were told now was the time to work hard, and continue our efforts to ensure our freedoms were never trampled upon, and to be innovators, and to reach new enthusiasts. New? Thankfully, no.

The outdoor/shooting industry is still a leading jobs creator, as well as an economic center of excellence. Want to see the research for yourself? Check out the research center of the NSSF website right here! The numbers are new, but the sentiment is not.

Now, I know what you’re about to say, and the answer is yes, there were a ton of new products at the show. Over 500 brand new innovations for the consumer to adopt as early as this month. Am I going to write about them? No way. I don’t know them well enough to be of any service to you. You’ll find the press releases in the next segment, where we’ll look at what’s new. This is strictly the “What’s NOT New at SHOT Show 2017”

Row of new Pistols at SHOT ShowFinally, the best thing which wasn’t new at 2017 SHOT Show was the continuous thread of a shared philosophy. Call us enthusiasts, call us ammosexuals, call us deplorables, call us red necks, call us whatever you want. Just remember, there were about 70,000 of us gathered in the desert for no other reason than to look at the new guns and gear in our industry.

So, if/when a friend undoubtedly asks you what was new at this years SHOT Show, you can unflinchingly say, “Nothing! Aren’t you glad?”

lady with bald eagle

Want to see some other really cool stats on SHOT Show? Click Here for a great infographic from NSSF! The numbers are slightly dated, but you’ll get the idea.

Top 5 Reasons You Shouldn’t Reload


In this age of instant gratification, why would anyone want to spend hours-on-end sitting in a room, at a bench, yanking a handle, and creating ammunition you’re just going to go through in a day? Well, here are 5 reasons you should leave the bench behind!

1. It’s So Time Consuming!

clock flush
In Australia, it spins in the opposite direction.

If you’re like us, then you dedicate your day to the hustle and bustle of life. Get up, drink black coffee, milk cows, feed the chickens, slop the hogs, then it’s straight outside to deal with the animals. After that, you’re off to work in the salt mines for about 10 hours. Now you’re in traffic, listening to Rush wax poetic about how the world is in good order, and we’re all excited for President Clinton, Part Deux, to climb capitol hill. Next, it’s back home to wash, rinse, and repeat. So our question is: Why on earth would you want to sit by yourself, away from all distractions, around what could be potentially soothing repetitive motions? You might want to put on a little classical music, or you might just want to listen to the gentle hush of the powder measure/scale you saved up for, as it sprinkles that last little bit of Varget you ordered from Midsouth Shooters Supply. Who’d want to do that, right?

2. It’s Dangerous!

Danger Sign
You can’t spell Danger without anger, and the letter D.

You’d better be on your game, or you will explode. It can’t be any more simple than that. You’re creating a tiny explosive, and you’re putting the entire neighborhood at risk with your…wait…you’re in an enclosed area, away from all distractions, and you’re paying close attention to every detail of every aspect of what you’re doing? Well, carry on then, but we’re watching you…always watching…

3. Zen is a Weird Word!

Zen Master
The socks were an interesting choice.

Why would you want to incorporate your body and mind in a meditative, contemplative, and intuitive state? Peaceful seems awfully dull. It also sounds like hippy-nonsense. We’ve heard of folks finding peace at the reloading bench. They’ve obviously never tried to ream the primer pocket of 1000 Lake City .223 Rem cases by hand, have they? Please see #1 of this article.

4. Is it Worth It?

Dollar signs
It’s not the size of your wallet, it’s how you use it.

Who likes to actually save money? Who really appreciates the feeling of accomplishment one feels after creating their own ammunition? Do you ever get any piece of mind after finishing a job yourself, and knowing it was done correctly, efficiently, and effectively? Will this entire section be in question form? Maybe?

5. Accuracy is Highly Overrated!

sub MOA grouping
Nice shooting, Shorty. We’re actually being serious here.

Hitting a target from several hundred yards away in the same spot repeatedly is a waste of a target. People make those pieces of paper to be used. The feeling you get when you fire 5 rounds sub MOA isn’t THAT great. Plus you spent all that time fine-tuning your specific load, for your favorite gun, only to achieve what some would call “close to perfection.” Then you try even harder, succeed, feel all this self worth, and your ego grows, and your wife finds you more attractive, your friends think you’re cool, and your drink at the end of the day tastes colder and more refreshing, all because you dominated the range today. See, that sounds exhausting.

So, there you have it. 5 great reasons to turn your reloading room into a sewing room, and your reloading bench into a lovely gift wrapping station. If you’re looking to purchase a new sense of humor, please visit Midsouth Shooters Supply where they are on sale every APRIL FOOLS DAY!

In the comments below, please feel free to brag about how awesome your reloading bench really is. Show off your latest accomplishment at the range. Brag about how good you are at this wonderful thing called reloading. We appreciate it, and we appreciate you!