Billed as the shootout of the century, Taya Kyle will use TrackingPoint’s Precision-Guided Firearms to take on reigning NRA World Shooting Champion Bruce Piatt in the inaugural American Sniper Shootout. Continue reading Taya Kyle v. NRA World Shooting Champion Bruce Piatt for $1 Million
Colors have meaning. For instance, Navy Blue is anything but blue. However, as the story goes, the Navy wanted blue uniforms that would not fade. Continue reading Go Green to Honor our Veterans
Getting started in reloading isn’t difficult. In fact, reloading isn’t difficult. Reloading is the best way to save a few bucks Continue reading Setting Up for Reloading
Sierra Bullets just released the details for several new bullets!
Just announced, Sierra Bullets has just released info on several new bullets, including a couple new rifle bullets, one of which is from their dominant MatchKing Line. Also just announced is the new 30 cal Varminter Bullet with massive expansion for preditor hunting. Read on for more details on each individual new bullet from Sierra! Also, keep checking back, as we’ll continue to update this post as they release new info on bullets for 2015 and 2016
|Sierra Bullets New 183 Grain 7mm MatchKing Bullet
Sierra Bullets is proud to introduce a new addition to the legendary MatchKing® line. Shooters around the world will appreciate the accuracy and extreme long range performance of our new 7mm 183 grain HPBT (#1983). A sleek 27 caliber elongated ogive and a final meplat reducing operation (pointing) provide an increased ballistic coefficient for optimal wind resistance and velocity retention. To ensure precise bullet to bore alignment, a unique bearing surface to ogive junction uses the same 1.5 degree angle commonly found in match rifle chamber throats. This bullet requires a twist rate of 1:8” or faster to stabilize.
| Going the Distance:
MatchKing 7mm Bullet
The graphic to the right speaks for itself. This bullet will begin shipping in November of 2015.
|Sierra Bullets New 30 Caliber Varminter Bullet
Sierra Bullets is proud to introduce a new addition the Varminter™ line. Our new 30 caliber 135 gr HP (#2124) was created specifically for explosive expansion and instant kills on larger varmints and predators. This light weight, thin-jacketed hollow point bullet is devastatingly effective, but requires velocities to remain under 3,200 FPS. For 300 Blackout and reduced recoil loads, this new offering adds another excellent hunting bullet option.
|ELD-X and ELD Match Bullets Just Announced from Hornady Manufacturing! Through the use of Doppler technology, Hornady Manufacturing stumbled upon a very subtle anomaly with their bullets at high velocities. Through this discovery, they birthed two new bullets that will ensure the satisfaction of shooters, and hunters the world over. Introducing the ELD-X (Extremely Low Drag – eXpanded) and the ELD Match Bullets from Hornady. Read on below for more info, technical specs, and a great video from Hornady about their amazing discovery, and how it was put to great use.
| ELD-X and Hunting:
ELD-X Bullets Offered-
In 2012, Hornady engineers were tasked with creating a new bullet. The main goal was to have a hunting bullet that worked well at all practical distances. Plenty of bullets work well from 0-400 yards, few work well beyond that and none work well at both conventional and extended range. While “extended range” means different things to different people, and taking game at longer distances is a debated topic, there’s a growing segment of hunters who are using technological advances in electronics, optics, rifles and ammunition to extend their range. What’s been lacking has been projectiles that offer the accuracy AND terminal performance appropriate for extended range hunting. A common trend has been to use match bullets at extended range because they have thinner copper-jackets that are perceived to expand easier at distance when the bullet has shed a lot of velocity.Creating a bullet that performs well at extended range would have been relatively easy. In true Hornady fashion, there was no interest in doing what was easy. The decision was to make an “all range” bullet that performs at both conventional (0-400 yards) and extended (400+) range.Crucial ingredients were identified and deemed necessary for an all range hunting bullet:Match accurate: The bullet had to have the accuracy and consistency of a match bullet. This means a balanced bullet that has a precision swaged lead core and a jacket with the utmost concentricity. High Ballistic Coefficients: The more aerodynamic the bullet, the more velocity and energy it carries down range. It also will suffer less wind drift and drop than a bullet of lesser aerodynamic design.Performance and expansion across the full velocity spectrum: This bullet had to have controlled expansion at both conventional and extended range. Simply having a bullet that will tumble, yaw, blow up or pencil through is not acceptable. The bullet had to expand/mushroom at extended range (low velocity) and not over-expand or blow up at conventional (high velocity) range.
|Precision Hunter and the ELD-X Bullet: Accuracy and consistency is the foundation of Hornady® Precision Hunter™ factory loaded ammunition. Great care has been given by Hornady® engineers to develop superior match accurate hunting loads that allow the ELD-X™ bullet to achieve its maximum ballistic potential. Propellants used in the Precision Hunter™ ammunition line are clean burning, consistent capacity and minimal run out. Propellant and primer combinations are carefully selected to provide the most consistent shot to shot results possible regardless of temperature. This attention to detail provides the highest levels of accuracy and performance uniformity for the most demanding and diverse hunting situations.
Featuring the radically superior ELD-X™ bullet with patent-pending Heat Shield™ tip, Precision Hunter™ is the ideal load for ANY hunting situation because of its effective terminal performance at ALL practical ranges. -HornadyClick Here to view all the loaded ammunition using the ELD-X Bullets. We will have them in stock soon!
| Extremely Low Drag Match:
ELD Match Bullets Offered-
ELD Match bullets are technologically advanced, enhanced accuracy target bullets featuring Heat Shield tips with the PERFECT MEPLAT (tip point) combined with numerous design features that deliver the highest-in-class ballistic coefficients, superior accuracy and extreme consistency from bullet-to-bullet, lot-to-lot. – Hornady
Click Here to learn more about why the Perfect Meplat matters!
Three New Powder Offerings from Hodgdon
Good news for reloaders, in this time of powder drought. IMR Legendary Powders has created a new line of sophisticated extruded powders that are loaded with more features than any other brand of powder available today. Better yet, these latest propellants do more than send your projectile down range! Enduron™ Technology features a built in copper fouling eliminator, insensitivity to temperature extremes, small sized grains for easy flow with an ideal loading density, and there are no ingredients considered harmful to the environment. Consult the 2015 Hodgdon Annual Manual for load data and more. Those looking to load for intermediate calibers are in luck as well, since 4166 has a similar burn speed to that of 4064 or Varget. This make’s it versatile enough to load .223 Remington.
From accurateshooter.com- IMR claims that Enduron powders are not sensitive to temperature changes. If this is true, these powders should prove popular, particularly IMR 4166 which seems to be in the Varget/Reloder 15 burn-rate range. With Varget so hard to find, if IMR 4166 proves accurate (and available) we might see many .308 Win shooters make the switch. IMR states that IMR 4166 is a “versatile, match grade propellant”. We’ve been quite pleased with IMR 8208 XBR as a Varget alternative. IMR 8208 XBR is accurate, clean-burning, and offers good velocity. Perhaps the new IMR 4166 will be as good or better…
As of right now, these powders are available right here, at Midsouth Shooters Supply, as well as many others. The supply isn’t steady, but more plentiful than in the past several months. Check often for availability, as our inventory is live, and they move fast. If you haven’t already, make sure to join us on Facebook for a heads-up on powder and 22 LR arrivals.
Top Performance in 22 Long Rifle
Norma USA is known as a premium brand, both for their ammunition, as well as their components. More recently, they’ve been one of the few brands to consistently provide the market with 22LR ammunition. Many folks have been forced to participate in this brand transition, simply based on availability. What’s amazing is the consistency seen, even after many of the bulk 22LR have resurfaced, as demand has slackened. Norma USA has even went a step further, offering a match grade 22LR, in their MATCH-22.
We were able to reach out to a representative at Norma USA for a quick word on what makes their 22LR a cut above the rest, and what we can expect from the new MATCH-22 that recently hit the market. – “Only certain production lots of rimfire production live up to the exacting standards of Match ammunition. Each production lot is rigorously checked for performance.- Accuracy is a key component of testing and when a certain lot exceeds the accuracy standards in place for Tac-it is then tested for “match accuracy” and if all the test ammunition for this particular lot exceeds Tac and meets Match standards-then that lot is packaged as Match Ammo. Our loading facility, selection of components and rigorous testing to exact specifics are just the norm for Norma Precision Products- Norma customers expect this- they know we cost more for a reason and settle for nothing less! Neither does Norma!”
This NEW! introduction of NORMA-USA’s MATCH- 22 Ammunition is designed and engineered specifically for competitive shooting and target practice where every point counts. Assembled with the finest components and primer/powder combinations, you’ll be sure to obtain outstanding accuracy on the range. It also feeds reliably in all 22 rifle actions, including semi-automatics.
Just to get an idea of how things are done in the Norma Factory, please watch the video below. They’re not making 22LR, but you get a true sense of what precision and quality means to Norma.
Below is a review video made by a friend of Midsouth, 22plinkster. He’s a 22LR specialist, and renowned trick shooter. He put the norma TAC-22 to the test in 5 shot groups, using an AR-15 platform 22 LR, and a CZ bolt action 22LR. The results are pretty telling. At the time of his video production, the MATCH-22 ammo wasn’t available. He does go on to clarify why the MATCH would outperform even the TAC-22. He quotes the price at $6.50, which is a suggested retail price, but make sure to click below to check price and availability. Based on performance, the value is definitely there. Watch the video, and see for yourself.
More Than Just a List of Products
With over 45 years of different iterations, advancements in technology, and increased quality, we give you our 45th Master Catalog. Our catalogs contain a full listing of each product we carry. Although it can’t contain every product offered, since some items are picked up throughout the year, it’s the absolute best reference, outside of our website, as to what Midsouth is all about. We create our catalog right here in Clarksville, TN. It’s put together by our VP of Marketing, Michael Ryan, who painstakingly pieces this Catalog together. This catalog truly is a labor of love.
A Note From Michael Ryan
“Another catalog is done and at the printer and we’ve decided to give you a little inside info about the 2015 Midsouth Master Catalog while we wait for them to get here.
First off – We apologize for the wait – It usually takes until Late March / Early April for two big reasons: 1) We wait until the majority of the new items are released for the year at The Shot Show. This makes for more accurate pricing, removal of discontinued items, and ensures that you get first glances at the newest products that are out there. It’s always hard trying to decide what will and won’t make the cut-off, and what won’t make it into the catalog. 2) It takes about 1 month from the time that the finished pages leave here for the printer to the time it arrives in your Midsouth Order or your mailbox.
This year’s catalog is pretty special to me, and as the case with every year – this is best one we’ve made. This is the 20th catalog that I’ve worked on. For some reason they never get easier, but they always seem to get more gratifying when they’re done. One of my favorite things is when the new boxes arrive. It’s a great feeling when you cut open that first box and pass them out to all the people who work here. It’s an even better feeling when people start phoning in orders from them. We actually hold a contest with our operators and give a small prize to the first operator to take an order from the new catalog. I think Erin is going to win this year.
There are changes all-throughout the catalog, (believe me, lots of changes) but the key changes I can shed some light on. The biggest improvement is in our AR-15 section. We’ve expanded it from 8 pages to 14 pages, and honestly, it could have still filled up 6 more pages. Within the AR-15 section, we’ve added an AR-10 parts and accessories page(We need more). Look for more AR parts and Accessories online as well. Next, we revamped a lot of our optics, and added Vortex. Look for big changes in Burris scopes and red dot sights, as well as Nikon scopes. More pages have been added to the reloading section, but really take the time to look (page 79) at Inline Fabrication. They make improvement parts for presses and reloading benches. Very useful items, well built, American Made and Dan’s just a good guy who started out in his own backyard (like so many other great American companies). We’ve started a small concealed carry section in here, but look for big additions in the next few months to this category online. The catalog just has a small sample of what is to come. One last major addition, and I’m pretty excited about this, is Geissele Triggers. If you went to the Shot Show this year you’ll know what I mean when I say, “They were busy”. That booth was constantly packed, and for good reason. There are lots of good triggers for AR’s out there, but I was sold the first time I squeezed my arm through 12 people in front of me and tried one up against the standard mil-spec trigger. Glad we picked these up.
One Final Note: There is another reason that makes this catalog special – the fact that it’s actually printing. A lot of companies have ditched print, with every other voice out there echoing, “Print is dead” or “E-commerce is the direction,” and this voice is correct. I’m not in denial. But it seems that so many places have turned their collective backs on paper, in an effort to “Cut Costs” and “Save Money”, and the truth of it is – I haven’t seen any of them pass those savings on to you. We’ve studied the possibility of not printing a catalog and the information that we got back from you, our customers, corrected that thinking. The response was overwhelming. So, as long as customers continue to use the catalog, pass them on to friends, and order from them, we’ll keep making them.
Well, those could be some famous last words. Technology is moving so fast and 12 months from now I could be out of a job. But, I have this feeling deep down inside, that these catalogs have a special place on a lot of reloaders benches, out in workshops, factory break rooms, barbershops, and as we’ve heard from many customers, bathrooms across the world.”
– Michael Ryan, Catalog Guy
Midsouth’s Paper Past
Available Online Now
Now, our online version is ready today, but our dead-tree version will be done in a couple weeks. We’re extremely proud of our catalog. It speaks to the root of our company. It’s a difference that we take quite personally. Ready to get started sifting through the pages of our 2015 offering? Click Here for the full PDF version. It’s a big file, so only do this if you have a fast connection. We have our 2015 Master Catalog broken down into separate pieces, so your computer won’t be overly burdened under the weight of it’s 240 page glory. Click Here to visit the page with our catalog sections available for download.
The Interactive Online Catalog
Our 2015 Interactive Master Catalog will be uploaded soon. With this version, you will be able to click the part number of the item you’re after, and you will be whisked away to it’s item page, where you can continue on to your cart, and on with your life. You’ll also be able to search for items, part numbers, etc. within the interactive catalog, thereby making your life even easier!
Aren’t All Catalogs Interactive?
The shortest answer is, yes. To what degree are they interactive is the real meat-and-potatoes of the question. Not all catalogs are created equal. Traditionally made of paper, these volumes are a huge asset of any reloader, gracing both reloading benches, and bathrooms alike. Some are a digital vault with every item just a click away. What sets our Interactive Master Catalog apart is that you get the look of the paper catalog, with the ease of the online catalog, and a more robust search function. Every item listed in our catalog is there, ready for you to click on it’s part number so you can have it shipped to your door.
Let’s take a closer look at some of the features offered in the interactive catalog. You’ll find that the tools available to you will help you locate our products quickly and efficiently. Click the images to increase their size. If you’d like to go straight to the 2015 Interactive Master Catalog, Click Here.